A seamless shopping experience focused on installment-based purchases

Overview

Taksit Market is an e-commerce platform focused on installment-based purchases, allowing users to shop more flexibly.

The goal of this project was to simplify complex payment structures and create a clear, user-friendly shopping experience.

My Role

I led the UX/UI design of the platform, focusing on improving product browsing, pricing clarity, and the checkout experience.

My work aimed to reduce friction and make installment options easier to understand and use.

The Problem: Complex Payment Structures

Installment-based shopping introduces additional complexity compared to traditional e-commerce experiences.

Users struggled with:

• Understanding installment plans
• Comparing total cost vs monthly payments
• Navigating dense product information
• Completing purchases with confidence

The Solution: Simplified Payment & Shopping Experience

I redesigned the experience to make pricing and payment options clear and easy to understand.

Key improvements included:

• Clear installment breakdowns on product pages
• Simplified product listing and filtering
• Improved checkout flow with transparent pricing
• Better visual hierarchy for financial information
• Consistent and scalable design system

The Outcome

The redesigned experience makes installment-based shopping more accessible and understandable.

By simplifying complex payment information, users can make faster and more confident purchasing decisions.